Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory,

nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no

consequences. This only applies as long as the processing procedures below do not state otherwise.

“Personal data” is any information relating to an identified or identifiable natural person.

Server log files

You can use our websites without submitting personal data. Every time you access our website, user data is

transmitted by your internet browser and stored in protocol files (server log files). This stored data includes e.g.

name of the site called up, date and time of the request, amount of data transferred and the provider making the

request. This data serves exclusively to ensure smooth operation of our website and to improve our offering. It is

not possible to assign this data to a particular person.

Collection and processing when using the contact form

When you use the contact form we will only collect your personal data (name, email address, message text) in

the scope provided by you. The data processing is for the purpose of making contact. By submitting your

message you agree to the processing of your transmitted data. Processing will be carried out on the basis of art.

6 (1) lit. a GDPR with your consent.You can withdraw your consent at any time by contacting us without affecting

the legality of the processing carried out with your consent up to the withdrawal. We will only use your email

address to process your request. Finally your data will be deleted, unless you have agreed to further processing

and use.

Customer account

When you open a customer account, we will collect your personal data in the scope given there. The data

processing is for the purpose of improving your shopping experience and simplifying order processing. The

processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your

consent at any time by contacting us without affecting the legality of the processing carried out with your consent

up to the withdrawal. Your customer account will then be deleted.

Collection, processing, and use of personal data in orders

When you submit an order, we only collect and use your personal data where this is necessary for the fulfilment

and handling of your requests. The provision of data is necessary for conclusion of a contract. Failure to provide it

will prevent the conclusion of any contract. The processing will occur on the basis of art. 6 (1) lit. b GDPR and is

required for the fulfilment of a contract with you. We will not forward your data to third parties without your explicit

consent. This only excludes our service partners which we require in order to handle the contractual relationship

or service providers we use to process an order. Along with the recipients named in the clauses of this data

protection declaration, these may be recipients in the following categories: Shipping providers, payment service

providers, merchandise management service providers, service providers for order processing, web hosts, IT

service providers and dropshipping dealers. We will comply strictly with legal requirements in every case. The

scope of data transmission is restricted to a minimum.

Use of your email address for mailing of newsletters

We use your email address outside of contractual processing exclusively to send you a newsletter for our own

marketing purposes, if you have explicitly agreed to this. The processing will be carried out on the basis of art. 6

(1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the

processing carried out with your consent up to the withdrawal. You can unsubscribe from the newsletter at any

time using the relevant link in the newsletter or by contacting us. Your email address will then be removed from

the distributor.

Your data will be forwarded to a service provider for email marketing in the course of order processing. It will not

be forwarded to other third parties.

Use of your email address for mailing of direct marketing

We use your email address, which we obtained in the course of selling a good or service, for the electronic

transmission of marketing for our own goods or services which are similar to those you have already purchased

from us, unless you have objected to this use. You must provide your email address in order to conclude a

contract. Failure to provide it will prevent the conclusion of any contract. The processing will be carried out on the

basis of art. 6 (1) lit. f GDPR due to our justified interest in direct marketing. You can object to this use of your

email address at any time by contacting us. You will find the contact details for exercising your right to

object in our imprint. You can also use the link provided in the marketing email. This will not involve any costs

other than transmission costs at basic tariffs.

Forwarding of your email address to shipping companies for information on shipping status

We forward your email address to the shipping company in the course of contractual processing, if you have

explicitly agreed to this in the order process. The forwarding is for the purpose of informing you by email on the

shipping status of your order. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your

consent. You can withdraw your consent at any time by contacting us or the transport company without affecting

the legality of the processing carried out with your consent up to the withdrawal.

Using PayPal

All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this at

https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=en_GB

Cookies

Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the

user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the

user’s operating system. This cookie contains a characteristic character string which allows the browser to be

clearly identified when the website is called up again. We use cookies to make our offering more user-friendly,

effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer

you services. Some functions of our website cannot be offered without the use of cookies. These services require

the browser to be recognised again after a page change.

Our website also uses cookies to allow us to analyse the surfing behaviour of visitors to our website.

We also use cookies to address visitors to other websites with targeted marketing relating to their interests.

Processing is carried out on the basis of § 15 (3) TMG (Telemedia Act) as well as art. 6 (1) lit. f GDPR due to our

justified interest in the purposes above.

The data collected in this way is pseudonymised using technological measures. It is therefore not possible to

connect the data to your person. The data will not be stored together with other personal data pertaining to you.

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by

contacting us, for reasons relating to your personal situation. Cookies will be stored on your computer. You

therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet

browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies which have

already been saved may be deleted at any time. We would, however, like to point out that this may prevent you

from making full use of all the functions of this website.

Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major

browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en

Internet Explorer:

https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics

Our website uses the web analysis service Google Analytics by Google Inc. (1600 Amphitheatre Parkway,

Mountain View, CA 94043, USA; “Google”). The processing of data serves to analyse this website and its visitors.

Google will use this information on behalf of the operator of this website to evaluate your use of the website, to

compile reports on website activity and to provide other services to the website operator relating to website and

internet use. The IP address communicated by your browser as part of Google Analytics is not associated with

any other data held by Google. Google Analytics uses cookies, which make it possible to analyse your use of the

website. The information generated by the cookie regarding your use of this website is usually transferred to a

Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to

shorten your IP address beforehand within Member States of the European Union or in other signatories to the

Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a

Google server in the USA and shortened there. Your data may be transmitted to the USA. Transmission of data

to the USA is covered by an adequacy decision by the European Commission. Processing is carried out on the

basis of art. 6 (1) lit. f GDPR due to our justified interest in needs-based and targeted design of the website. You

have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by

contacting us, for reasons relating to your personal situation. You can prevent the storage of cookies by

choosing corresponding technical settings in your internet browser; we would, however, like to point out that this

may prevent you from making full use of all the functions of this website. You can also prevent collection of the

data (including your IP address) generated by the cookies and related to your use of the website by Google as

well as the processing of this data by Google by downloading and installing the browser plug-in available at the

following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an opt-out cookie to prevent

collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when

you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If

you click here, the opt-out cookie is set: Disable Google Analytics.

You can find more detailed information on the terms and conditions of use and data protection at

https://www.google.com/analytics/terms/ and at https://policies.google.com/?hl=en.

Use of the remarketing or “similar target groups” function by Google Inc.

Our website uses the remarketing or “similar target groups” function by Google Inc. (1600 Amphitheatre Parkway,

Mountain View, CA 94043, USA; “Google”). This function serves to analyse visitor behaviour and visitor interests.

Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies

allow for the recording of website visits as well as anonymised data on the use of the website. The personal data

of website visitors is not saved. If you then visit another website in the Google display network you will then be

shown adverts which are more likely to take previous areas of product and information interest into account. Your

data may also be transmitted to the USA. Transmission of data to the USA is covered by an adequacy decision

by the European Commission. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified

interest in addressing visitors to the website with targeted marketing by displaying personalised interest-related

adverts when they visit other websites in the Google display network.

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by

contacting us, for reasons relating to your personal situation. For this purpose you can permanently

deactivate the use of cookies by following the link below and downloading and installing the plug-in:

https://support.google.com/ads/answer/7395996?hl=en

Alternatively, you can deactivate the use of cookies by third parties by calling up the Network Advertising Initiative

deactivation page at https://www.networkadvertising.org/choices/ and following the opt-out instructions. You can

find more detailed information on Google remarketing as well as the associated data protection declaration at:

https://www.google.com/privacy/ads/

Use of Google Adwords conversion tracking

Our website uses the online marketing programme “Google AdWords”, including conversion tracking. Google

conversion tracking is a service operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA

94043, USA; “Google”). If you click on adverts placed by Google, a cookie is placed on your computer for

conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be

used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we

and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google

AdWords customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the

websites of AdWords customers. The information collected using the conversion cookie serves the purpose of

producing conversion statistics. This allows us to find out the total number of users who have clicked on our

adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any

information with which could be used to personally identify users. Processing is carried out on the basis of art. 6

(1) lit. f GDPR due to our justified interest in targeted marketing and analysis of the effectiveness and efficiency of

this marketing.

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by

contacting us, for reasons relating to your personal situation. You can prevent the storage of cookies by

choosing corresponding technical settings in your internet browser. We would, however, like to point out that this

may prevent you from making full use of all the functions of this website. You will then not be included in the

conversion tracking statistics.You can also deactivate personalised advertising in Google’s advertising settings.

You can find an introduction to this at https://support.google.com/ads/answer/2662922 You can also deactivate

the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at

https://www.networkadvertising.org/choices/ and following the opt-out instructions.

You will find more information as well as Google’s data protection declaration at:

https://www.google.de/policies/privacy/

Use of social plug-ins via the “2-click solution”

Our website uses social network plug-ins via the “2-click solution”. No connection is made to the social network

servers and no data submitted without your explicit consent.Standard integration of plug-ins set up a connection

between your computer and the provider’s servers when you call up pages on our website which contain such a

plugin, allowing the plug-in to be shown on the web page by a notice sent to your browser. Both your IP address

and the fact that you have visited our web pages are transmitted to the provider’s servers. This happens

regardless of whether you are registered with or logged into the social network. The information is transferred

even if users are not registered or logged in. If you are also logged into the social network, this information is also

assigned to your user profile. When you use plug-in functions (e.g. activate the button) this information is also

assigned to your user account, which you can only prevent by logging out before using the plug-in. To ensure that

you retain control over your data we have decided to initially deactivate the corresponding button. This is shown

by the greyed-out button. No connection is made to the social network servers and no data submitted without

your explicit consent - in the form of activation of the button.Only when you activate the button does it become

active (highlighted) and set up a direct connection to the social network’s servers.By logging in, you give your

permission for the transfer of your data to the respective social media provider. At this time, information such as

your IP address and which websites you have visited is transmitted. Should you be connected simultaneously

with one or more of your social network accounts, the information collected is also assigned to your

corresponding profiles. Therefore, you can only prevent this assignment by logging yourself out before visiting our

website and before activating the button for your social media accounts.

The social networks listed below are integrated with the “2-click function”. You can find more detailed information

on the scope and purpose of collection and use of the data, your associated rights and options for protecting your

privacy in the provider’s privacy policy via the link.

Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)

https://www.facebook.com/policy.php

Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)

https://policy.pinterest.com/en/privacy-policy

Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)

https://help.instagram.com/155833707900388

Use of YouTube

Our website uses YouTube LLC’s function for the embedding of YouTube videos. (901 Cherry Ave., San Bruno,

CA 94066, USA; “YouTube”).

YouTube is an affiliated company of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043,

USA;“Google”).This feature shows YouTube videos in an iFrame on the website. The option “advanced privacy

mode” is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you

watch a video that information is transmitted to and stored by YouTube.Further information on the data collected

and used by YouTube and Google, your rights and privacy can be found in YouTube’s privacy policy (

https://www.youtube.com/t/privacy).

Use of GoogleMaps

Our website uses Google Inc.’s feature for the embedding of Google Maps (1600 Amphitheatre Parkway,

Mountain View, CA 94043, USA; “Google”).This feature visually represents geographical information and

interactive maps. Google also collects, processes and uses data on visitors to the website when they call up

pages with embedded Google maps.

Further information on the data collected and used by Google, your rights and privacy can be found in Google’s

privacy policy at https://www.google.com/privacypolicy.html. You also have the option of changing your settings in

the data protection centre, allowing you to administer and protect the data processed by Google.

Your data may also be transmitted to the USA. Transmission of data to the USA is covered by an adequacy

decision by the European Commission. You have the right to veto this processing of your personal data according

to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation.For this purpose you must

turn off the JavaScript application in your browser. However, we wish to point out that doing this may prevent you

from using all of the website’s functions, for example the interactive map display, in full.

Duration of storage

After contractual processing has been completed, the data is initially stored for the duration of the warranty

period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and

then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the affected person

If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to

information, correction, deletion, restriction of processing, data portability. You also have a right of objection

against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according

to art. 21 (1) GDPR.

Contact us at any time. Our contact details can be found in our imprint.

You can contact our data protection officers directly at: valentin.hartmann@bordbar.de

Right to complain to the regulatory authority

You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data

is not being processed legally.

last update: 25.04.2018

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